we teach, empower and support DIYers to get started with WordPress,
    seasoned business owners learn and revamp their online presence
    and craft completely custom designed online spaces for anyone in between.


  • Web Optimization Practices for Your Dream Client

    How to Determine the Best Web Optimization Practices for Your Dream Client We hear a lot of noise around what the best practices for web optimization (SEO – Search Engine Optimization) are, and the lists are definitely long, but with the rules always changing, and experts telling you all the differing things you MUST do […]


    Google Keyword Planner Tool and How to Use it

    One of the best-kept secrets of the web is using the Google Keyword Planner when determining what sorts of keywords you should be using for your blog posts and website content. Using this handy tool can really up level content and get your website in the face of people who should be reading your posts, […]


    Stars Academy

    BOLD BRIGHT BRAND FOR STARS ACADEMY With this bold bright brand identity we created for Francesca of Stars Academy Talent, we captured the fun, yet professional, vibe Francesca was going for.  Francesca came to us ready to showcase her talents and her roster of (amazingly successful) clients. When we met Francesca of Stars Academy Talent and [...] READ MORE

    Dawna Boot Makeup

    ROSE PASTEL BRAND FOR DAWNA BOOT With this pastel brand identity we created for Dawna Boot, we captured the essence of their one-stop-shop makeup and hair service.  An established business, but without ever having a brand or website - this one was fun to dig into and create. When we met Dawna Boot of Dawna [...] READ MORE

    Optimize Website Images for your Website

    You’ve spent so much time working on your website, curating your content and making sure you’ve got all your information ready for people to use – don’t make the mistake of forgetting how to properly showcase and optimize website images for your website.. Here are a few easy (once you get the hang of them) […]


    Remembering Where You Started

    We forget sometimes, that we have the power to be pretty amazing inside of us – without any prodding, practice or support. We already have it. The thing is, without actual encouragement, practice or support – it’ll rarely go anywhere. Today, I had the pleasure of meeting with some wonderful young girls and we did […]


    The Secret to a Great Brand Board for Clients

    I love making physical brand boards. One of the first things we do with clients is create the target audience for their brand. To help me get into the mode of their target, I create a physical brand/vision board for THEIR IDEAL CLIENT and NOT for our client. This is key. In this brand board, […]


    Brand Inspiration: How to find the right kind.

    Sometimes getting inspired for your brand happens really easily to some people – for others, it’s a bit of a challenge. But one thing remains the same – if you’re an entrepreneur or someone who is going through a brand re-do – you’ll need that brand development to come from somewhere and no matter who […]


    How to Create a Rollover Hover Image on your WordPress Site

    Creating a rollover hover image effect in WordPress can sometimes be the little something extra that makes your website pop. What is it, exactly? Well, you have an image on your webpage, and your user puts their mouse over it, and viola – new image shows up. As per below. It’s actually pretty simple to do this, so follow […]


    Trusting the Process and Getting Over Adversity

    There are always going to be mistakes and failures in your life and in your business. It’s almost as if this is the only certain in life, in addition to death and taxes. No matter how seamless our processes seem to be or how on top of our game we can feel, there’s going to […]


    The Motivator Days

    When you’re an entrepreneur and you’re laying down the foundations of your company; emailing, newsletter-ing, transitioning, thinking, changing things, you’re living through days that aren’t filled with client meetings or making new deals and sometimes it can feel like nothing was accomplished. But these are the days where the most important things are accomplished. You’re creating you. […]


    Failure Is Not Scary!

    While updating my office last week (see gallery wall mapped out on the floor, below) I came across a lot of failure. Whether is was old papers that I haven’t filed properly (that happened a lot) or when I just couldn’t seem to get the frames to sit straight, failure just seemed to pop up. I […]