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  • One of the best-kept secrets of the web is using the Google Keyword Planner when determining what sorts of keywords you should be using for your blog posts and website content. Using this handy tool can really up level content and get your website in the face of people who should be reading your posts, not just anyone who stumbles onto them.

    How to Find and Use Google Keyword Planner

    STEP ONE:

    SIGN UP HERE:  https://adwords.google.com/

    Sign Up for Adwords to use Google Keyword PlannerNOTES: 

    If you’re signing up for a new account choose SKIP THE GUIDED SETUP because we’re only signing up to check out the planner.

    STEP TWO:

    Once you’re logged in you’ll see the new Google Ads (previously Google Adwords) interface and choose TOOLS in the top right hand corner.  Select keyword planner under the PLANNING heading.

    Select Keyword Planner in Google Keyword Planner

    STEP THREE:

    Choose FIND KEYWORDS in the keyword planner tool (it’s the option on the left).

    Find Keywords in Adwords With Google Keyword Planner

    STEP FOUR:

    Enter your desired blog topic (you can enter up to three keywords) in the search box below.

    Enter Keywords with Google Keyword Planner

    STEP FIVE:

    Research your keyword search results.

    There are three main ingredients to the perfect keyword for your website found in the Google Keyword planner. They are:

    1. A keyword with a medium-high competition rate.
    2. A keyword with a high bid for Adwords (this means its high in demand because it performs well).
    3. A keyword that makes sense for your business (your customer using this term would want to buy from you).

    STEP SIX:

    Start writing!

    Now the fun part, start writing your blog/website page with your keyword in mind. Using a plugin like SEO by Yoast is a great way to ensure you’re hitting all the points you should be hitting to make your website page (or blog post) the best it can be after using the Google Keyword Planner.

    Follow along after and try to hit all the green lights, and make adjustments as needed. Start learning this process and practice writing with your SEO and perfect keywords in mind.

    STEP SEVEN:

    Check your results in Google Analytics every month and be prepared to see some results after 4-6 months (for your first/oldest posts first). If you’re not – dive deep into your analytics so you can determine what’s working and what isn’t. Restart the process on Google’s keyword planner every time and keep adjusting until you hit your groove. Don’t be impatient. Google take its time to rank, and the longer something is on the web, the better it is.

    Concentrate on what you can control: your writing. Quality content is what’s key for Google so make sure while you’re testing, you’re improving you writing as well. This will also probably get better with time.

    Happy writing and if you’re looking for even more info on creating a web optimized post or page on your website, head on over to our post on web optimization here.

     

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