I love making physical brand boards. One of the first things we do with clients is create the target audience for their brand. To help me get into the mode of their target, I create a physical brand/vision board for THEIR IDEAL CLIENT and NOT for our client. This is key.
In this brand board, there are two audiences, which we blended together to merge the final brand colours. Whew. It’s all a process. It’s invasive of time, energy and creativity – and I love it! It’s what’s develops into a beautifully cohesive brand while we move through the design and eventual development process.
Stick around to see the progress on this wonderful new project we’ve got with a fabulous new partnership!