The Process + some faqs

the process

+ some FAQs



We’ll gush over your project and let our excitement percolate until we hear back from you with a: “Let’s do it!” (Skype, phone or in-person consults available for locals.)



After contract and deposit, we’ll set you up in Basecamp, so that you can have 24/7 access to your project progress, offer input, and never have to track down MIA files or emails again.



You’ll fill out our brand questionnaires, so we can get clear on your ideal client, how to build a meaningful customer experience, and how to infuse YOU into your branding.



We whip out our digital artistry and get to work designing a brand that’s simply elaborate and entirely you. Every little detail gets the attention it deserves, so your brand lasts you long-term.



We unveil your work in progress and talk strategy. You review what we’ve created before it goes into development, giving us the salty and sweet. We start refining. You get giddier.



After we’ve received final approval on your design, we break into code. Our fancy fingers dance up a technical storm to give your users an experience that leads to connections and sales.



We pull all the final pieces of your website together and complete testing, so your first open house gets talked about for days and YOU finally feel at home.



We push that launch button as a team, dance around our living rooms, dial up our friends and family to tell them the news, then watch the compliments and online traffic pour in.



We train you on the backend and show you how to update your own content, so you can find your way around your website without any help from us. Also, fun surprises!



Plus priority space in our calendar for future projects or refresh requests. We’re here to be your partners, friends, and backpocket business weapon even after you make it big.

still got questions? we’ve got answers.

If you’re thinking of your website as a digi-home, you’ve got an interior designer and an architect. The design is all about the aesthetic of your home while the development is all about the structure, layout and function of your space. Because we offer both services, we can make sure your website looks beautiful, works hard to get your dream clients in the virtual door, and then makes them excited to stick around. However, we also can offer just one or the other if you’ve already chosen a designer or a developer to work with.

A professional looking brand that’s strategic in attracting the right people will give you the power to charge more, grow faster, and become recognized as the expert you are. And at Simply Elaborate, you’re going to get a tailored-to-you branding experience. Not a formula, not a blueprint, not a plain process that gets recycled over and over again. This means your brand will be infused with your personality, your passions and your purpose in a way that’s designed to help you achieve your goals. It’s going to actually feel like you. But more than that, it’ll evolve with you. No more rebranding every couple of months because your website doesn’t feel right for where you’re at anymore. No more wasting money and time on going back and forth with themes, designers or developers. No more underselling yourself or holding back because your website isn’t doing your talents justice.

Our coaching packages are paid in full upfront. Our design projects typically require a 25% deposit upfront and remaining payments are split across deliverable stages. We also offer payment plans because we’re flexible like that. (Cookies in lieu of dollar bills may be negotiated.)

Invoices are sent via Freshbooks, so you can pay with Paypal or credit card. We like to keep things simple.

Basecamp is our online project management tool. Once you’re officially a part of the Simply Elaborate family (aka our lovely client), we’ll set you up with 24/7 access to your project progress. Not only does Basecamp keep us organized by having all of your project files, discussions, emails and to-dos in one place, but it lets you offer input and feedback every step of the way, so we can collaborate (and occasionally send funny cat videos to one another). Your business is important to you, so it’s important to us that you feel like you’re a part of the process.

The beauty of a custom developed WordPress website is: You’ll have the freedom and flexibility to update your own content without tech hassles or waiting around on a developer to make a tweak that only takes 5 minutes (and costs you more money than it should). WordPress is a simple system that even our most technophobic clients have felt confident using, so with a little guidance from us, you’ll be able to have full control over your own website moving forward.

We love helping the helpers. Our heart bursts for small businesses who are trying to change people’s lives in big ways. So when it comes to following our passions, we’re all about working with entrepreneurs who are following theirs.